What's new on social networks in March?

MARCH

There's always something new in the world of social media, from new features and tools to changes in user behavior and content trends. With the growing importance of social media in our daily lives, platforms like Facebook, Instagram, Twitter and TikTok are constantly updating to stay ahead of the competition for users. Therefore, there are some news from the world of social media in March 2023 that we would like to share with you.

• News from Meta

In the form of a premium subscription, Facebook and Instagram users can now buy a blue tick. For "only" US$15 per month, accounts can thus verify their identity. Classically speaking, the blue tick, which is also available on other social media platforms like Twitter, indicates trust and reliability as the profiles have been authentically verified. Therefore, users can differentiate between genuine profiles and imposter or fake profiles.

This update, which will be rolling out first in Australia and New Zealand, will allow individual accounts to purchase verified badges for their own profiles, which can be useful for influencers, creators and brands looking to build their personal brand on social media and through them. A verified badge on your profile can help you stand out from the crowd and build trust with your audience, which can lead to more followers, engagement and brand collaboration opportunities. At the same time, of course, there is the question of how reliable blue ticks remain if they are easy to buy.

• Snapchat integrates AI for premium users for the first time

Snapchat is the first social network to integrate chatbot elements for Snapchat+ subscribers. Called "My AI," it provides AI-generated responses through Chat GPT. The chatbot launched in November last year and has been making waves ever since. The tool cuts work hours in half, writes notifications and now chats with Snapchat Premium users too.

This integration of AI technology is part of a larger trend in social media where companies are using machine learning and natural language processing to create personalized and engaging experiences for users.

• Podcasts with and on YouTube

In August 2021, YouTube announced the launch of a new feature that allows creators to turn existing YouTube videos into podcasts through the YouTube Studio platform. The update is now expected to further simplify the conversion of video content to audio formats, allowing YouTube creators to potentially reach new audiences through platforms such as Apple Podcasts and Spotify.

Creators can access the YouTube Studio dashboard and easily select the videos they want to convert into podcasts. The audio files can then be posted directly to their YouTube channel or exported as an audio file. It is also possible to customize the titles, description and image, as well as add audio ads and sponsorships.

• Promote the Twitter community

When a tweet that users have replied to receives a note from the community, they will now be notified via a message. As a reminder, a community note is flagging tweets that potentially violate Twitter's standards or spread misinformation. It's a response that promotes transparency and accountability on Twitter and gives users more information about tweets.

Well, changes in social networks never stop and there is always something new to surprise us with. Therefore, if you also want to use social media in the best way for your business, we at BeShared digital agency are ready to help you and together realize any set goal.