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What TO DO and what NOT TO when using Facebook for business

Do!
Follow the 80/20 rule. Provide a mix of product related and entertainment posts on your page. It's good if 80% of the posts are funny (but still related to your industry or audience) and 20% of the posts refer directly to your product.
 
Don't!
Sales, sales, sales. Constantly posting promotions might scare your fans away. “Posting product related publications all the time is equivalent of watching commercials during your favorite TV show. - you don't stay in front of the TV while they're on, right? Constantly trying to sell on Facebook will make your fans leave your page just like you leave the room when there are commercials on.” Scott Hancock (Director of Social Media at Marketing Plus)


Do!
Respond to questions and comments not earlier than one hour and not later than 24 hours!
Even with a simple "Thank you!" you can show appreciation for user's interaction on the page. As for the negative comments, do not delete them. Show the fans that their opinion is important to you and settle the problem personally.

Don't!
Do not ignore the audience! You must, above all, show the fans your human face and the fact that you understand them. If you ignore the fans, whether they wrote positive or negative comments about your business on your Facebook page, you will let them down or worse - will make them angry.


Do!
Make sure your posts are not longer than 80 characters! Posts with less than 80 characters get 66% more engagement (likes and comments) than the longer ones.

Don't!
Do not write too long texts! Adding some text to an image or a link is very well received by the fans, but writing posts as long as a novel will discourage them from reading. You don't want your fans to hide your future posts from their walls because of this, do you?


Do!
Let the likes of your page be organic. Invite your customers to like you on Facebook by putting a link to the Facebook page on your corporate website or in the blog (if you have one). You can send an e-mail to all your customers to remind them that they can find you on Facebook. Create special offers for your fans in the social network. Quality fans are more engaged, active and willing to read, like and share your content, as well as to purchase your product.

Don't!
Don't buy page likes! The big amount of fans might look like an important part of the success of a Facebook page, but in fact fake fans can be an obstacle. Fake fans are equal to low engagement, which negatively affects the chance of people seeing your content. 


Do!
Ask questions and post attractive content. Posts with questions have 92% more comments than posts without questions. Place your questions in the end of the text – posts that end with a question generate 15% more interactions from fans.
 
Don't!
Do not write fake reviews! Engagement is measured by standards, established for each business in Facebook, so writing false reviews will be an ill turn. Fake profiles are easily identified. By getting real user feedback, good or bad, you will be able to determine what content works well for your business and is well received by the audience.


Do!
Post no more than 5-7 times a week, 1 time per day.
82% of people think that Facebook is a good place for interaction with brands.
47% of people do not like brands on Facebook, because they flood their news feed with posts.

Don't!
Do not flood your news feed. The number one reason why 73% of social network users stop liking a brand's page is because it posts too often.