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Facebook will show us videos we actually want to watch

Videos are definitely the new successful instruments on Facebook that help brands reach and interact with their audience. The social media is competing to seduce brands away from YouTube and it announced that it has tweaked its NewsFeed algorithm in order to serve users videos that they are most likely to watch.

Facebook are taking into consideration a wider range of user behaviour to identify what they would like to see, and serve them with the videos they will be more inclined to watch.
The company will start taking into account things like when users press play, turn the sound on or even click to watch a video in full-screen mode.

Facebook explained that they "have learned that certain actions people take on a video, such as choosing to turn on sound or making the video full screen, are good signs they wanted to see that video, even if they didn’t want to like it."

The updated algorithm will help users see more videos they will like, instead of just random ones or only videos that were pushed towards them via paid advertising. Facebook also commented that the update was directed at providing a better experience to users overall, but it will also push forward branded content from Pages as they will reach their true fans and customers that are more likeli to interact with their brand.