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Facebook will remove Page likes from inactive accounts

Facebook is trying to make page likes more meaningful for businesses. Therefore it is updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages` like counts. This way page admins will be ensured that data on their page is consistent and up-to-date and they will rely on real and active fans. 

Facebook has already announced this change to page admins with the following message:

"We’ve recently updated the way we measure how many people like your Page. Pages may see a decrease in likes after March 12, when we removed likes from inactive Facebook accounts."

Removing inactive Facebook accounts from Pages` like counts will lead to better business results. Removing inactive Facebook accounts from Page audience data gives businesses up-to-date insights on the people who actively follow their Page and makes it easier for businesses to find people like their followers through tools like lookalike audiences.

The social media already filters out likes and comments generated by deactivated or memorialized accounts from individual Page posts, so this update keeps data consistent.

According to this annoucement over the coming weeks, page admins should expect to see a small dip in the number of Page likes as a result of this update. These removed likes represent people who were already inactive on Facebook so page admins should not worry about it.

Accounts that are voluntarily deactivated or memorialized will be removed from a Page’s like count. If a deactivated account is reactivated, the account will be re-added to a Page’s like count.

Definitely this change will benefit page admins and will make data they receive more valuable and consistent.