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Facebook is the most frequently used social media

Facebook is the largest social media, with over 1 billion active users, and no one argues that. But a recent research from GWI (Global Web Index) shows that Facebook is also the most frequently used social media.

The survey was conducted among social media users aged 16-64 and was looking at how often these people log in onto the different social media platforms.

Facebook came out on top with over 54% of active users logging in more than once a day. More surprisingly in fact, is that Facebook comes on top of Instagram and Twitter, two social networks that are especially known for their reactivity and frequency of use.

LinkedIn came in last with only 13% of its active users visiting the platform multiple times per day. As a professional networking platform, it actually makes sense, but as the news sharing platform it times to be, this does not look so good for LinkedIn.