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4 Kick booty ways to create Facebook ads that convert

Are you making the most of your Facebook ads? The ultimate aim of your ads should be conversions – whether that’s email signups, form submissions or sales. This post will walk you through 4 kick booty ways to create Facebook ads that get noticed, clicked on and ultimately, that result in conversions!

1. Your Facebook ads image can make or break you: test, test, test!
Your image is, hands down, the most important element of your Facebook ad. Users are scrolling through their feed to see what their friends and family are posting, and your image needs to grab their attention… otherwise your ad doesn’t have a hope of converting.

Some of the most effective types of images for you to test include: smiling women, cute pictures of kids and pets, bright colors. Pay attention and be sure not to let your text take up more than 20% of your image as it’s against Facebook’s ad guidelines.

2. Take advantage of targeting to hand-pick your audience
One of the best features of Facebook ads is the ability to have them shown to a very specific segment of users. If you want your ads to convert, you absolutely MUST be taking advantage of audience targeting. Some of the targeting options you can use include: Age, Gender, Marital status, Location, Language, Interests

Target your own fans: Given the falling reach of organic Facebook posts, targeting ads to your own fans can help you expand your reach and achieve higher conversions.

3. Use a strong call to action
A powerful call to action (CTA) is an important part of any type of ad or landing page. For your Facebook ads, you have two opportunities to utilize a CTA: within your ad copy and on a CTA button.

Within your ad copy: Be sure to let viewers know exactly what they can expect if they click on your ad. Why should they click? What’s in it for them? Some examples could be: "Increase your rankings", "Lose weight fast" or "Make friends in your area". You don’t necessarily need to use specific action words like 'click the link' or 'buy now'; users will automatically make the connection between clicking your ad and receiving the benefit mentioned in your CTA.

Call to action button: Facebook gives you the option of including a CTA button in your newsfeed ads. You can choose from: Shop Now, Book Now, Learn More, Sign Up or Download. Keep in mind these buttons are only available if you’ve selected 'Clicks to Website' or 'Website Conversions' as your ad objective.

4. Send traffic to a dedicated landing page
If you’re sending traffic to your homepage or to a generic landing page, your ads are unlikely to result in conversions. Instead, make sure every ad has a specific, dedicated landing page that matches the look, feel and tone of your ad as closely as possible.

And remember that your landing page should have a very specific task to accomplish: to capture an email address, to get visitors to fill out a form, or to get them to make a purchase. Make sure this task is clear and that all your landing page copy works to get your visitors to take that one specific action.